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Date: 2015-04-10 06:07:15Microeconomics Pricing Reward website Frequent-flyer program Credit card HBC Rewards Marriott Rewards Business Marketing Loyalty program | 8247_COL_Latitude_Logo_Dev_V15_russAdd to Reading ListSource URL: www.collinsonlatitude.comDownload Document from Source WebsiteFile Size: 530,29 KBShare Document on Facebook |
Evaluating rewards in loyalty programmes – A novel approach to increase user retention Abstract: We study a novel loyalty program of a brick and mortar fast moving consumer goods retailer. Unlike most other loyalty proDocID: 1pCcM - View Document | |
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