| Document Date: 2012-07-04 10:12:50
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City Milan / Seattle / Barcelona / Düsseldorf / / Company Skype / Barnes & Noble / Expedia / MARKETING AND SHAREHOLDER VALUE Electronic Accounting Systems / PepsiCo / IBM / LinkedIn / Starbucks Coffee Company / Amazon / eBay / Kmart / Panasonic / Paychex / Pluto Inc. / Recommend Which / Travelocity / Orbitz / Microsoft / STARBUCKS / G 4 / / Continent Asia / North America / / Country Netherlands / France / Japan / Brazil / China / Philippines / India / Germany / Italy / Indonesia / Russia / United States / / Currency USD / / Event M&A / IPO / Bankruptcy / Business Partnership / Name Change / Person Travel / Reorganization / Security Buyback / / IndustryTerm Airline travelers / decent online book / finance / food / customer relationship management / fictional electronics / swish product / food market / Internet organizations / social networking / status quo / cut advertising / retail book industry / supply chain / developed online businesses / online bookseller / e-commerce / afternoon beverage / discretionary product / customer value by innovating new products / healthcare / electronics giant / retail operations / sold payroll services / greater value by purchasing their products / retail restaurant / appealing products / / Organization Setting Prices CHAPTER / STRATEGIC MARKETING CHAPTER / CUSTOMER VALUE CHAPTER / Marketing CHAPTER / Monitor and Control CHAPTER / Pricing Decisions CHAPTER / FIRM CHAPTER / Positioning CHAPTER / Control CHAPTER / Functions CHAPTER / Integration Chapter / Marketing Research CHAPTER / Mass and Digital Communication Developing New Products CHAPTER / Target Market Segments CHAPTER / United Nations / Services and Customer Service CHAPTER / / Person Art Laffley / Rosenberg / Jack Ma / Howard Schultz / Peter Drucker / Jeff Bezos / Lou Gerstner / Tom Golisano / / Position favorite CEO / author / CEO / director of retail operations and marketing / pioneering entrepreneur / founder / / Product iPad / / ProgrammingLanguage L / R / C / K / / ProvinceOrState Massachusetts / / Technology CRM / /
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vs1 SECTION I MARKETING AND THE FIRM