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Business / Statistics / Educational psychology / Management / Factor analysis / Validity / Strategic management / Customer satisfaction / Scale / Psychometrics / Marketing / Market research
Date: 2007-05-15 09:39:22
Business
Statistics
Educational psychology
Management
Factor analysis
Validity
Strategic management
Customer satisfaction
Scale
Psychometrics
Marketing
Market research

IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance

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