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Co-creation / Relationship marketing / Business marketing / Internet marketing / Market / Sales / Customer lifetime value / Services marketing / Service / Marketing / Business / Service dominant logic


Toward a transcending conceptualization of relationship: a service-dominant logic perspective Stephen L. Vargo Shidler College of Business, University of Hawaii at Manoa, Honolulu, Hawaii, USA Abstract
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Document Date: 2010-01-21 17:10:55


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File Size: 120,19 KB

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City

Boston / New York / Oxford / Armonk / Greenwich / Cambridge / Lexington / Honolulu / London / New Haven / Chicago / /

Company

Harvard Business Press / Yale University Press / Harley Davidson / McGraw-Hill / JAI Press / Threadless T-Shirts / IMP Group / Harvard Business School Press / Emerald Group Publishing Limited / John Wiley & Sons / /

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Facility

Marketing Science Institute / University of Hawaii / Stephen L. Vargo Shidler College of Business / /

IndustryTerm

tax-preparation software / particular networks / glue that creates network / task network / transportation / business to business / social-networking fan communities / value chain / coupled network / resource integrators / e.g. tax-preparation software / dynamic systems / larger network / information technology / tangible products / social networks / manufacturing model / e.g. taxpreparation software / contract law sense / i.e. suppliers / /

OperatingSystem

Co-create / /

Organization

Premise Explanation/justification FP1 Service / Academy of Marketing Science / Harvard / justification FP1 Service / Stephen L. Vargo Shidler College of Business / American Marketing Association / Yale University / Vol. / University of Hawaii / Science Institute / Nordic School / Harvard Business School / /

Person

Stephen L. Vargo / Baldwin / Morgan / Ecology / Background As / Heide / Clark / John / Hunt / /

Position

focal actor / Corresponding author / Networking Paper type General / representative of marketing activity / representative / assembly line worker / dealer / /

ProvinceOrState

Illinois / Hawaii / New York / Connecticut / South Dakota / Massachusetts / /

PublishedMedium

Purchasing / The Journal of Business / The New Age / Harvard Business Review / /

Technology

CRM / information technology / /

URL

www.emeraldinsight.com/0885-8624.htm / www.emeraldinsight.com/reprints / /

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