![Science / Marketing / Logic / Relationship marketing / Knowledge / Academia / Viable systems approach / Service dominant logic / Co-creation / Interdisciplinary fields Science / Marketing / Logic / Relationship marketing / Knowledge / Academia / Viable systems approach / Service dominant logic / Co-creation / Interdisciplinary fields](https://www.pdfsearch.io/img/fc402e7d0d9a5324d8986199dced3885.jpg)
| Document Date: 2012-02-16 14:46:38 Open Document File Size: 204,64 KBShare Result on Facebook
City Berlin / Tucson / / Company Relationship Marketing Special Interest Group / / Country United States / / / Facility University of Arizona / University of Hawaii / / IndustryTerm business to business / / Organization Freie Universität Berlin / Academy of Marketing Science / University of Arizona / American Marketing Association / University of Hawaii / / Person Stephen L. Vargo / Robert F. Lusch / Michael Kleinaltenkamp / / Position editor / Professor of Marketing / / ProvinceOrState Arizona / /
SocialTag |