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Follow the Money Understanding Economics of Online Aggregation and Advertising Phillipa Gill Vijay Erramilli
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Document Date: 2013-09-12 20:22:37

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City

Barcelona / Helsinki / /

Company

3M / Facebook / AdMob / ValueClick / New York Times / Akamai / Yahoo! / Amazon / AT&T Labs / Telefonica / ACM Press / Google / Youtube / Special Interest Group / Comscore / AOL / Microsoft / /

Continent

Europe / /

Country

Finland / Spain / /

Currency

USD / /

/

Event

Product Recall / Product Issues / /

Facility

Identity Trail / Trace HTTP mHTTP Univ Setting Neighborhood Country Campus / /

IndustryTerm

advertising landscape using real data / online ad in1 / online privacy / advertising model / advertising revenues / Web site visits / Online advertising / conventional media / Online Aggregation / Web ecosystem / privacy solution / large Web traces / behavioral advertising / data mining algorithms / media-placement strategies / online advertising revenue / advertising effectiveness / advertising decision solutions / Web-bugs / online ads / online consumer decision making / web traffic / social networks / role online ads / actual online ad ecosystem / access Web content / advertising literature / advertising ecosystem / visited publisher / Web services1 / Internet Advertising / Web site frames / advertising revenue / prime/reputable site / Web page placements / behavioral advertising practices / interactive advertising model / eyeball internet service providers / university Web traces / advertising entities / ad-networks / online advertising ecosystem / online tracking / online search / ad network / data management / behavioral targeting help online advertising / advertising professionals / web search / Internet measurement conference / targeted online advertisements / targeted advertising / mobile advertising / Web services / online aggregators / /

OperatingSystem

Android / /

Organization

Columbia University / Networked Society / HTTP−users HTTP−aggregators mHTTP−users mHTTP−aggregators Univ−users Univ / IMC / U.S. Securities and Exchange Commission / HTTP mHTTP Univ / /

Person

John Byers / Pablo Rodriguez / M. Jacobsen / Martin Arlitt / Jonathan Smith / Glenn Ellison / Dina Papagiannaki / C. S. Lui / V / Craig Partridge / Georgios Siganos / /

Position

General / dominant player / A. Hunter / /

Product

values / AdMob Microsoft 1 10 20 / Content-Type / StreamStructure / Microsoft Omniture Yahoo! / /

ProgrammingLanguage

Javascript / /

PublishedMedium

New York Times / /

Technology

html / Android / PDF / cellular telephone / DNS / data mining algorithms / HTTP / /

URL

http /

SocialTag