July 2007 Issue 14 Zoo campaign could be a first In what is thought to be a world first, mobile phone technology and augmented reality have been combined to create a whole new approach to advertising.

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Date: 2014-02-20 17:19:52 Mixed reality Augmented reality Ambient intelligence Ubiquitous computing Nature .nz MIT Media Lab Reality User interface techniques Virtual reality		July 2007 Issue 14 Zoo campaign could be a first In what is thought to be a world first, mobile phone technology and augmented reality have been combined to create a whole new approach to advertising. Add to Reading List Source URL: hitlabnz.org Download Document from Source Website File Size: 535,69 KB Share Document on Facebook

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