Dell / Silicon Graphics Inc. / W.R. Grace & Company / NEC Information Systems / Integrated Manufacturing / / /
Facility
University of Rochester / Stanford University / Carnegie-Mellon University / Indian Institute of Technology / Massachusetts Institute of Technology / /
IndustryTerm
Web users / Internet domain / well-designed Web site / Web Families / internet-based market research methods / media richness / Internet-based virtual animation / Web-based products / conjoint and estimated manufacturing / e - business / technology shifts / computer networking / Internet-Based Product Concept Testing Using Visual Depiction / student product / Internet-based product concept research / Web-based research method / chosen product / virtual products / manufacturing cost considerations / interactive Web page / Web-based approaches / Web result / Internet-based static visual depiction / Web-based respondents / Internet-based product concept testing / /
Organization
School of Management / Industrial Administration / MIT / Center for Entrepreneurial Studies / Department of Energy / Massachusetts Institute of Technology / University of Rochester / American Marketing Association / Stanford Business School / Graduate School / American Association of Collegiate Schools of Business / Stanford Integrated Manufacturing Association / Stanford University / Carnegie-Mellon University / Indian Institute of Technology / Madras / Harvard Business School / /
Person
Leonard Lee / V. "Seenu" Srinivasan / Biographical Sketches Ely Dahan / Justin Willow / Erik Mulder / Charles Holloway / Churchill / / /
Position
Professor of Management Science in the Marketing group / national product manager / consultant / production planning engineer / CEO / Professor / Professor of Marketing and Management / Assistant Professor of Marketing and Management / director / associate editor / Professor of Marketing and Management Science / Professor of Manufacturing program / /
A research and education initiative at the MIT Sloan School of Management The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation