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Mixed reality / Augmented reality / Ambient intelligence / Ubiquitous computing / Nature / .nz / MIT Media Lab / Reality / User interface techniques / Virtual reality


July 2007 Issue 14 Zoo campaign could be a first In what is thought to be a world first, mobile phone technology and augmented reality have been combined to create a whole new approach to advertising.
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Document Date: 2014-02-20 17:19:52


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Gijon / Hannover / Auckland / Dunedin / Wellington / Seattle / Perth / Darmstadt / /

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The Lab / Washington’s Human Interface Technology Laboratory / HIT Lab Australia / HIT Lab NZ Ltd. / BBC / Founding Partners Canterbury Develpoment Corporation / Arte / MySpace / IBM / The New York Times / The Hyperfactory / Canterbury Develpoment Corporation / Nokia / Google / YouTube / HIT Labs / Xerox / Canterbury Development Corporation / HP / Microsoft / All About / Christchurch HIT Labs / up buying YouTube / LifeSize / /

Continent

Europe / /

Country

United Kingdom / Germany / New Zealand / Austria / Spain / /

Currency

NZD / USD / /

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Event

Person Travel / M&A / /

Facility

University of Washington Lab / University of Canterbury / Sheffield University / Canterbury Develpoment Corporation University of Canterbury / Lancaster University / University of Washington / Manchester University / The University of Washington / Western Australia University / Malaghan Institute / Wellington Zoo / Helsinki Institute / University of Tasmania / University of Washington Page / University of Otago / University of Linkjoping / Founding Partners Canterbury Develpoment Corporation University of Canterbury University of Washington Page / COCA gallery / Building Research Capability / University of Auckland / University of Applied Sci / Bristol University / Centre of Contemporary Art / University of Applied Sciences / Canterbury Develpoment Corporation University / University of Washington’s Human Interface Technology Laboratory / Victoria University of Wellington / Australian Centre / Canterbury Develpoment Corporation University of Canterbury University of Washington Human Interface Technology / /

IndustryTerm

print advertising / dial-up internet / local digital media / software tools / mobile phone technology / augmented reality technology / video conferencing equipment / telecommunications technology / social technologies / human interface technology / computing / technology demonstrations / media applications / real-time 3D applications / mixed media installation / dedicated broadband fibre network / style research network / experience technology / ubiquitous computing / real-time applications / visualisation technologies / interdisciplinary study combining information technology / media experiences / social networking website / high speed internet / /

Movie

Money for Nothing / /

Organization

University of Washington / Australian Centre for the Moving Image / HIT Lab US / School of Social and Cultural Studies / University of Linkjoping in Sweden / TJ Watson Research Lab / Western Australia University / University of Washington Page / University of Washington Lab / Canterbury University / Victoria University of Wellington / Bristol University / HIT Lab New Zealand / European Union / University of Canterbury / Lancaster University / Reading and Helsinki Institute / University of Linkjoping PhD / Engineering Department / Experience Technology Computer Graphics Lab / Tertiary Education Commission / Lab for Australia / Malaghan Institute for Medical Research / Centre of Contemporary Art / Department of Pharmacology / NZ government / School of Media / University of Applied Sciences / Sheffield University / University of Otago / Canterbury Develpoment Corporation University / University of Applied Sci / Manchester University / University of Auckland / University of Tasmania / /

Person

Amanda Mander / Andrew Glassner / Mark Billinghurst / Tobias Gefken / Washington Page / Nathan Gardiner / David Sickinger / Barbara Mones / Anna-Lee Mason / Anders Henrysson / Roger Bays / Tom Furness / Helen Clark / Mark Emmert / Raphael Grasset / Erskine Fellow / Richard Bishop / Hartmut Seichter / Phil Lamb / Jenny Neale / /

Position

Prime Minister / Director The principals / president / IT manager / executive creative director / Laboratory Manager / Research Associate / CEO / Professor / administrator / senior lecturer at the department / Associate Professor / software engineer / international director Lab / director / Mike O’Sullivan / AR Artist / general manager / www.hitlabnz.org Prime Minister / international director / consultant / Anthony Harper / AR Artist Wins People Choice Award Artist / artist / Director / prominent leader / winning Media System Designer / As International Director / Lecturer / musician / HIT Lab International Director in New Zealand From / /

Product

iPod / /

ProvinceOrState

Tasmania / /

PublishedMedium

The New York Times / /

Region

Western Australia / Australia / /

Technology

5 Human Interface Technology / mobile phones / human interface technology / 2 Human Interface Technology / 4 Human Interface Technology / VR visualisation technologies / social technologies / same technology / Access Grid technology / 8 Human Interface Technology / broadband / virtual reality / AR technology / Mobile phone showing AR technology / augmented reality technology / experience technology / cellular telephone / 9 Human Interface Technology / artificial intelligence / 7 Human Interface Technology / telecommunications technology / video conferencing / mobile phone technology / MagicBook technology / Animation / 3 Human Interface Technology / 6 Human Interface Technology / interdisciplinary study combining information technology / /

URL

www.hitlabnz.org/visionspace / http /

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