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Graphic design / Neuropsychology / Identification / Salience / Semiotics / Visual marketing / Eye tracking / Brand / Visual search / Design / Marketing / Communication design


informs Vol. 27, No. 5, September–October 2008, pp. 922–931 issn  eissn 1526-548X  08  2705  0922 ®
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Document Date: 2014-05-21 05:19:56

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City

San Francisco / River / Philadelphia / Motter / Cambridge / Amsterdam / San Diego / Wiley / /

Company

MIT Press / Heinz / Elsevier Academic Press / Verify International / /

Continent

America / /

Country

Netherlands / /

Currency

USD / /

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Facility

College Park / Prentice Hall / Erasmus University / University of Maryland / Rik Pieters Tilburg University / /

IndustryTerm

brand search task / search display / ve search goals / search target / log search time / me-too products / search goal effects / systematic search patterns / active visual search / visual search process / longer search times / brand search experiment / influence brand search / target search / Average brand search time / imaging / search task / search goal / search goals results / search effectiveness / systematic search strategies / search performance significantly / brand specific search performance effects / search goals / search performance / systematic search / computer-mediated brand search task / search accuracy ycacc / search time yctime / search surface / search targets / retail shelves / predicted search time / search accuracy / visual search / search latency / brand search / rotated search displays / consumer search accuracy / advertising strategies / brand search model / search time / search bottom-up / /

Organization

School of Management / Second Annual Conference Cognitive Science Society / MIT / Erasmus University / Rotterdam / University of Maryland / College Park / Michel Wedel Robert H. Smith School of Business / Tilburg University / /

Person

Dominique Claessens / Rik Pieters / Dixan Tablets / Michel Wedel Robert / Witte Reus Tablets / Ralf van der Lans / Persil Tablets / Ariel Persil Witte Reus Sunil / Sunil Tablets / Sunil Dixan / Greg Allenby / Omo Tablets / Comparisons Six / /

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Position

market leader / Model / editor / area editor / /

Product

Dixan Tablets / C 1 Persil / B 1 Omo / D 1 Sunil / Witte Reus Tablets / Sunil Tablets / Persil Tablets / E 1 Dixan / Omo Tablets / /

ProvinceOrState

New Jersey / British Columbia / New York / Massachusetts / /

Technology

Neuroscience / MCMC algorithm / /

URL

http /

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