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Narratology / Graphic design / Figures of speech / Semiotics / Visual rhetoric / Advertising / Metaphor / Trope / Literature / Rhetoric / Linguistics


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Document Date: 2004-07-17 23:51:56

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File Size: 568,14 KB

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City

Heckler / Houston / Childers / Forceville / /

Company

Wilson / CONSUMER RESEARCH Inc. / Ford / Lehman / /

Currency

USD / /

Facility

Santa Clara University / University of Arizona / University of Michigan / University of Wisconsin / /

IndustryTerm

advertising responses / print advertising / visual processing / elite food / verbal processing / advertising texts / motor oil / greater product / computer graphics software / car seat / packaged food products / stylistic device / advertising environment / graphics software / advertising style / advertising visuals / food / made using graphics software / /

Organization

Leavey School of Business / Leavey School / University of Wisconsin / Madison / Dublin City University Business School / University of Arizona / University of Wisconsin / Santa Clara University / Santa Clara / the University of Michigan / /

Person

Edward F. McQuarrie / Williamson / Hakshin Chan / Motion / Barbara Phillips / Raena Shioshita / David Glen Mick / EDWARD F. MCQUARRIE DAVID GLEN MICK / /

Position

counsel / associate professor of marketing / professional artist / associate professor of marketing and associate dean / first author / Endowed Chair of Marketing / Desktop publishing / /

ProvinceOrState

Wisconsin / California / Arizona / Michigan / /

PublishedMedium

JOURNAL OF CONSUMER RESEARCH / /

Technology

laser printer / /

SocialTag