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Rentrak / Business / Marketing / Television advertisement / Media planning / Audience measurement / Advertising / Barack Obama / Communication


WIN BIG How Rentrak’s Advanced Targeting helped Obama For America shift the
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Document Date: 2015-02-17 16:14:20

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Company

MasterCard / Epsilon / R.L. Polk / The Washington Post / /

Continent

America / /

Currency

USD / /

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IndustryTerm

television advertising campaign strategy employing / targeted media buys / media buying model / realized media / media / overall television advertising / /

Person

Barack Obama / Mitt Romney / /

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PublishedMedium

The Washington Post / /

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