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Measuring Social CRM Performance : A Preliminary Measurement Model Torben Kuepper, Alexander Wieneke, Tobias Lehmkuhl, Reinhard Jung, Sebastian Walter & Torsten Eymann Social Customer Relationship Management (Social CRM)
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City
Alexandria /
/
Company
Gartner /
/
IndustryTerm
technology platforms /
/
Person
Tobias Lehmkuhl /
Reinhard Jung /
Alexander Wieneke /
Sebastian Walter /
/
Technology
CRM /
/
URL
www.alexandria.unisg.ch /
/
SocialTag
Social CRM
Customer relationship management
Marketing
Customer experience management
Business
Measuring Social CRM Performance : A Preliminary Measurement Model Torben Kuepper, Alexander Wieneke, Tobias Lehmkuhl, Reinhard Jung, Sebastian Walter & Torsten Eymann Social Customer Relationship Management (Social CRM)