1 Campaign Optimization through Behavioral Modeling and Mobile Network Analysis Yaniv Altshuler1,∗ , Erez Shmueli2,∗ , Guy Zyskind3 , Oren Lederman3 , Nuria Oliver4 , Alex (Sandy) Pentland3

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Date: 2015-06-27 14:46:30 Mathematical optimization Operations research Network theory Advertising Media planning Network science Optimal control Systems science Applied mathematics Analysis		1 Campaign Optimization through Behavioral Modeling and Mobile Network Analysis Yaniv Altshuler1,∗ , Erez Shmueli2,∗ , Guy Zyskind3 , Oren Lederman3 , Nuria Oliver4 , Alex (Sandy) Pentland3 Add to Reading List Source URL: web.media.mit.edu Download Document from Source Website File Size: 871,79 KB Share Document on Facebook

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