Warner Music Canada / Sony Music Entertainment Canada / Syco Music / Sony Music Canada / Country Music / Twitter / YouTube / Facebook / Victoria Duffield Warner Music Canada / Wilson / Universal Music Canada / /
Continent
North America / /
Country
United States / Canada / United Kingdom / /
EntertainmentAwardEvent
2012 Canadian Country Music Award / Radio Music Award / /
Event
Music Album Release / Natural Disaster / /
IndustryTerm
media outlets / online searches / social sharing tools / online army / in-video annotation tool / monthly online challenges / Social media / social networking platforms / online following / social networking success / social media phenomenon first-hand / web traffic / online fan base / digital media / social networks / online world / /
MusicAlbum
Love Me Like That / Up All Night / Take Me Home / /
MusicGroup
North / One Direction / Rush / Big Time / Hedley / Shut Up and Dance / /
Organization
Hedley Ambassador Club / Ambassador Club / /
Person
Sonny Takhar / Richard Sibbald / Kira Isabella / Carrie Underwood / John Urbano / Kira Isabella Kira / /
Position
ambassadors / Pop genre artist / recording artist / managing director / /
Product
iPhone / Apple iPod Touch Portable Audio Device / /
The art of digital marketing One Direction mobilise an online army Sonny Takhar, managing director of Syco Music, has seen the impact of the social media phenomenon first-hand with the explosive international popularity