Amazon / Gartner / Wall Street Journal / AT&T / Google / Facebook / PricewaterhouseCoopers / O. Consulting / Instagram Public Radio / /
Country
United States / /
Currency
USD / / /
Facility
GMA library / University of Southern California / Queen’s University / ASM library / app store / Google Play app store / Rochester Institute of Technology / /
IndustryTerm
Internet access / video travel / energy consuming components / advertising traffic / passive measurement device / large scale advertising networks / Internet Advertising Revenues / ad energy cost / ad networks / display energy / respective new ad networks / energy impact / advertising network / audio media / software developers / ad energy / energy comparison / relative energy consumption increase / org.joa.zipperplus7 quess.song.music.pop.quiz radaee.pdf travel / software lifecycle / ad library networks / software developer / energy inefficiency / local communication weather travel / subject applications / energy increase / mobile software / energy-inefficient use / energy usage / energy / approximate energy cost / ad network infrastructure / search boxes / remote server / social entertainment sports music / energy consumption / contextual advertising / mobile carrier / local travel / ad network / energy cost / energy inefficiencies / instrumentation tool / median energy consumption / mobile ad network / mobile ad networks / energy efficiency / advertising strategy / advertising content / high energy cost / mobile advertising industry / mobile advertising / higher energy costs / /
OperatingSystem
Android / /
Organization
Rochester Institute of Technology / Rochester / National Science Foundation / Queen’s University / Kingston / University of Southern California / Los Angeles / Interactive Advertising Bureau / /
Person
ASE S TUDY / Min Median Max / William G. J. Halfond / Stuart Mcilroy / /
Position
VLC Direct Streaming Pro Free Translator / player / Life Quotes SofaScore LiveScore Player / representative / software developer / /
Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers Jiaping Gui∗ , Stuart Mcilroy† , Meiyappan Nagappan‡ and William G. J. Halfond∗ ∗ University of Southern California, Los Angeles, CA,