College Student Smartphone Usage Hits / Ball State University / /
IndustryTerm
Internet access / Internet-accessible / online surveys / tablet device / Internet several times / social media sites / advertising annoyance growing / location-based services / /
Organization
Department of Journalism / Ball State University / Institute for Mobile Media Research / Advertising Department of Journalism Ball State University Muncie / Institute for Mobile Media Research Senior Fellow / Digital Policy Institute / /
Person
Michael Hanley / / /
Position
Associate Professor of Advertising / Director / Associate Professor / /
Product
iPad / /
ProvinceOrState
Indiana / /
PublishedMedium
the Internet daily / /
Technology
cellular telephone / mobile phones / mobile device / smartphones / Smartphone / GPS / /
College Student Smartphone Usage Hits 74%; Tablet Ownership at 30% Smartphone growth comes at expense of advertising acceptance; students increasingly don’t like mobile ads February 2013