Keller Fay Group / Burger King / Charles Schwab / Expedia / Twitter / Coca-Cola / Facebook / Decipher Inc. / 5Decipher Inc. / Monte Carlo / Yahoo! / Technology Telecommunications Travel / The Keller Fay Group Decipher Inc. / Charter Communications / Amazon / eBay / AT&T / Wal-Mart / Kmart / Sony / Google / Verizon / Ford / Microsoft / /
Country
United States / / /
Event
Movie Release / /
Facility
Hebrew University of Jerusalem / University of Rochester / Days Inn / Marketing Science Institute / opera Ugly Betty / /
IndustryTerm
household products / Internet Brand Offline Word / online brand mentions / tual social networks / online sources / online mentions / Internet brand / online content / food / involvement products / Web Appendix / travel services / Online Offline Online Offline / online requests / financial services / ONLINE Category Beauty products / online settings / health products / social networking dimensions / Internet Service / beauty products / technology products / online data / car brand / search goods / ONLINE Order / Online Word / online and offline channels / media coverage effects / online setting / communications terminology / communication media / online interactions / online communications / Internet-based services / online channels / telephone conversations / high media coverage / online communication / online and offline measures / search engine / /
MarketIndex
American Customer Satisfaction / /
Movie
Transformers /
MusicGroup
Excel / /
Organization
Marketing Science Institute / Wharton School / Boston Celtics / University of Rochester / Arison School of Business / Medicare / Hebrew University of Jerusalem / School of Business Administration / Israel Science Foundation / Yale / Mouth Marketing Association / Marketing Department / Mixed Service / Israel Internet Association / Simon Business School / /
Person
Heinz Kraft / Renana Peres / Anna Proviz / Tal Tamir / RON SHACHAR / Brad Fay / Dafna Presler / Fangdan Chen / Eitan Muller / Anand / Nathan Pamart / Chris Webber-Deonauth / Linda Wang / Pepper Beverages Porsche / Liron Zaretzky / Christina Andrews / Jeffrey Inman / Oshri Weiss / MITCHELL J. LOVETT / Grace Choi / Yan Yan / Haneen Matar / Rachel Amalo / Niels Mayrargue / Barak Libai / Cherry Coke / Kristin Luck / /
Position
representative U.S. sample / emotional driver / single driver / associate editor for this article / representative / Dean and Professor / social driver / Assistant Professor of Marketing / functional driver / major U.S. national brands / Assistant Professor / Lecturer / /
Product
iPhone / Interbrand / Nelson / /
ProvinceOrState
California / /
TVShow
Ugly Betty / House / /
Technology
hobbies Technology / Decision Support System / search engine / simulation / /
MITCHELL J. LOVETT, RENANA PERES, and RON SHACHAR* Brands and word of mouth (WOM) are cornerstones of the marketing field, and yet their relationship has received relatively little attention. This study aims to enhance u