individual media vehicle / media auditors / media budgets / media buying intermediary / advertising standards bodies / expected/targeted media performance / media owners / media strategies / advertising taxes / goods or services / media bookings / Media buying / media contracts / non-media vehicles / media categories / measurement systems / responsible and effective marketing communications / media buying intermediaries / media plans / unjustified media inflation / free advertising space / media space / value using media / Digital and interactive media / individual media vehicles / media consumption / media sellers / advertising industries / objective media / media owner / media / media audience measurement / handle media bookings / advertising space / media suppliers / media industries / advertising environment / audience measurement systems / media buyer defaults / communication media / media stimuli / /
Organization
Media Committee / Joint Industry Committee / World Federation of Advertisers / /
Media_Charter_English_June_2008.indd