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World Wide Web / Education / Massachusetts Institute of Technology / Internet advertising / OpenCourseWare / MIT OpenCourseWare / AdWords / MIT Sloan School of Management / Google / Click-through rate / Tufts OpenCourseWare
Date: 2014-07-22 15:47:15
World Wide Web
Education
Massachusetts Institute of Technology
Internet advertising
OpenCourseWare
MIT OpenCourseWare
AdWords
MIT Sloan School of Management
Google
Click-through rate
Tufts OpenCourseWare

Case Study: MIT OpenCourseWare and Google Adwords Situation The Massachusetts Institute of Technology (MIT) OpenCourseWare (OCW) Project offers free web access to 1,600 classes in 35 academic subjects at MIT. To promote

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