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An Empirical Model of Consumer Learning and Evaluation on Multiple Attributes1 Tat Chan Chakravarthi Narasimhan Ying Xie
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Document Date: 2009-05-05 01:08:36

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Merck & Co. / Bombardier / Literature Review 5 Pharmaceutical / /

Event

FDA Phase / /

Facility

Duke University / Multiple Attributes1 Tat Chan Chakravarthi Narasimhan Ying Xie Washington University / Yale University / /

IndustryTerm

prescription pharmaceutical market / advertising signals / unobserved product / individual product / placebo / treatment of AIDS / pharmaceutical / car models / pharmaceutical firms / /

MedicalCondition

strokes / Erectile Dysfunction / rheumatoid arthritis / pain / heart attacks / heart attack / AIDS / /

Organization

Duke University / Fuqua Business School / Food & Drug Administration / Vioxx / Washington University / Yale University / /

Person

Michael Li / Sanjog Misra / /

Position

wine critic / physician / risk averse physician / /

Product

Vioxx / Cialis / Viagra / Levitra / safer drug / /

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