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The Long-Term Impact of New-Product Introductions and Promotions On Financial Performance and Firm Value Koen Pauwels1 Jorge Silva-Risso2 Shuba Srinivasan3
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Document Date: 2014-02-07 20:30:52
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File Size: 274,65 KB
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The Long-Term Impact of New-Product Introductions and Promotions On Financial Performance and Firm Value Koen Pauwels1 Jorge Silva-Risso2 Shuba Srinivasan3