You can’t beat Barbie at her own game. That was proved again last month by the demise of Purple Moon, a high-proﬁle, award-winning software developer whose Rockett characters battled Barbie for a piece of the $85 mil - You Can Play - Document - PDFSEARCH.IO

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	You can’t beat Barbie at her own game. That was proved again last month by the demise of Purple Moon, a high-proﬁle, award-winning software developer whose Rockett characters battled Barbie for a piece of the $85 mil Add to Reading List Document Date: 2010-07-12 15:02:06 Open Document File Size: 42,11 KB Share Result on Facebook City Reston / Burlington / / Company From Barbie / HerInteractive.com / The Learning Company / McKenzie and Co. / Mattel / Interval Research Group / Microsoft / / Currency USD / / Event M&A / / Facility Michael’s College / Massachusetts Institute of Technology Media Laboratory / / IndustryTerm software market / companion Web site / high-tech girl games / software developer / spin-off / / Organization Department of Journalism and Mass Communication / St. Michael’s College / Massachusetts Institute of Technology Media Laboratory / / Person Megan Gaiser / Cosmopolitan Virtual Makeover / Justine Cassell / Brenda Laurel / Dianne Lynch / Paul Allen / Barbie Fashion Designer / / Position author / Fashion Designer / CEO / President / co-founder / assistant professor / software developer / co-editor / Barbie’s Fashion Designer / / ProvinceOrState Virginia / Massachusetts / / SocialTag Play Mattel Brenda Laurel Digital media Justine Cassell Games Barbie Dolls Purple Moon

You can’t beat Barbie at her own game. That was proved again last month by the demise of Purple Moon, a high-proﬁle, award-winning software developer whose Rockett characters battled Barbie for a piece of the $85 milAdd to Reading List