LA County / Urban Partners / LA County Economic Development Corporation / Shall Los Angeles County / /
Currency
cent / USD / /
Event
Product Recall / Product Issues / /
Facility
Bradbury Building / Cathedral of Our Lady / Texas Transportation Institute / /
IndustryTerm
transportation finance campaign / transportation / crucial tool / transportation options / transportation tax measure / little social media / local earned media coverage / communications strategy / real estate developer / transportation bonding authority / transportation revenue problem / transportation revenues / communications resources / non-transportation uses / transportation improvements / transportation revenue / transportation projects / earned media / media resources / phone banking / transportation system / /
Organization
State Legislature / UCLA / Texas Transportation Institute / California Supreme Court / regional transportation planning and public transportation operating authority / Metro Board of Directors / Roman Catholic Church / Sea Coalition / LA Chamber of Commerce / American Society of Civil Engineers / Conservation Law Foundation / LA Area Chamber of Commerce / LA County Metropolitan Transportation Authority / Bus Riders Union / American Lung Association of California / LA Chamber of Commerce Land Use Committee / Labor/Community Strategy Center / LA County Federation of Labor / /
Person
Maria Elena Durazo / Mark Ridley-Thomas / Hillary Clinton / Gary Toebben / Barack Obama / Denny Zane / Metro / Rafael Mares / Antonio Villaraigosa / Jonathan Stewart / Trisha Murakawa / Sepulveda / /
PoliticalEvent
presidential election / /
Position
mayor / board member / LA Mayor / president / Deputy for County Supervisor Mark Ridley-Thomas / transit advocate / Democratic candidate / Professor / president and CEO / executive secretary / treasurer / chair / County Supervisor / official public campaign / /
Case Study: 2008 Los Angeles County Ballot Measure to Pass a Transportation Sales Tax (Measure R) Background: What was the goal of the campaign? The goal of the campaign was to raise revenue for transportation projects i