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Marketing Bulletin, 1991, 2, 18-30, Article 3 Predicting Purchase Behaviour Dianne Day, Boon Gan, Philip Gendall and Don Esslemont The Juster Scale is a purchase probability scale used to predict the actual purchase ra
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Document Date: 2008-09-08 20:11:15
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Marketing Bulletin, 1991, 2, 18-30, Article 3 Predicting Purchase Behaviour Dianne Day, Boon Gan, Philip Gendall and Don Esslemont The Juster Scale is a purchase probability scale used to predict the actual purchase ra