Advertisers / Cox / LITERATURE REVIEW Limited / SPSS / The Rimm-Kaufman Group / Microsoft / /
Country
Canada / / /
Facility
Sponsored Search Performance Partha Mukherjee Pennsylvania State University College of Information Sciences / Bernard J. Jansen Pennsylvania State University College of Information Sciences / /
IndustryTerm
consumer e-commerce environments / large nationwide retail chain / online shopping behavior / sponsored search / 4S web-marketing mix model / online advertisement performance / search engine marketing strategies / information processing behavior / sponsored search performance / personalized web results / online shopping environment / online advertising / keyword advertising campaigns / web usage / search campaign / search engine results / online sales / online sales presence / sponsored search advertisement efforts / human information processing / sponsored search results / sponsored search campaign / search engine response / search queries / e - commerce / sponsored search metrics / search engine marketing / search engine result page / online searching experience / real time campaign / sponsored search result / search query / searchers performing web search / online advertising industry / online marketing / web results / search engine / power law distribution / online economy / search behavior / /
Organization
Pennsylvania State University College of Information Sciences and Technology University Park / Royal Statistical Society / /
SIGCHI Conference Paper Format