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1	PAY-PER-CLICK 2.0 introducing FinditQuick is changing the way pay-per-click is done. Through the use of professionally designed splash Add to Reading List Source URL: www.finditquick.info - Date: 2013-09-25 10:26:39
2	Single-Period Balancing of Pay–Per-Click and Pay-Per-View Online Display Advertisements Changhyun Kwon Department of Industrial and Systems Engineering University at Buffalo, the State University of New York Abstract Add to Reading List Source URL: www.chkwon.net - Date: 2016-08-04 11:55:32
3	ON THE KEYWORD TRAIL: HELPING eTAILERs TOP PROJECTIONS AND EXCEED EXPECTATIONS How Atrinsic Interactive’s Business Intelligence Detectives Dramatically Increased Campaign Performance for a Major eTailer and Unraveled t Add to Reading List Source URL: mwebbcom.com Language: English - Date: 2012-01-17 18:37:06 Marketing Internet marketing World Wide Web Quality Score Pay per click Search engine optimization Business intelligence Online advertising Clue
4	Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl Add to Reading List Source URL: people.ischool.berkeley.edu Language: English - Date: 2009-02-16 10:20:37 Marketing Digital marketing Online advertising Auction theory Compensation methods Pricing Pay-per-click Business models Sponsored search auction Click fraud Search advertising Vickrey auction
5	30357_YankeeCandle_CS_100721_ls.indd Add to Reading List Source URL: static.googleusercontent.com Language: English - Date: 2012-04-01 22:13:37 Marketing World Wide Web Internet marketing Alphabet Inc. Advertising Internet advertising Targeted advertising Google Pay per click Online advertising Yankee Candle Search engine marketing
6	Optimal Contract-Sizing in Online Display Advertising for Publishers with Regret Considerations Md. Tanveer Ahmed Business Analytics, Dow AgroSciences Changhyun Kwon∗ Department of Industrial and Systems Engineering Add to Reading List Source URL: www.chkwon.net Language: English - Date: 2016-08-04 11:55:32 Economy Business Marketing Operations research Mathematical optimization Inventory Management Manufacturing Newsvendor model Online advertising Pay-per-click
7	Online Advertisement Service Pricing and an Option Contract Yongma Moona , Changhyun Kwonb,∗ a Department of Industrial and Manufacturing Engineering, the Pennsylvania State Add to Reading List Source URL: www.chkwon.net Language: English - Date: 2016-08-04 11:55:32 Marketing Internet advertising Compensation methods Internet marketing Pricing Pay per click search engines Pay per click Search advertising Online advertising AdSense AdWords Advertising network
8	SEOMike Search Engine Optimization Services Add to Reading List Source URL: www.seomike.com Language: English - Date: 2015-03-04 17:34:39 Marketing World Wide Web Internet marketing Search engine optimization Pay per click Keyword research Google Search Copywriting Search engine marketing Draft:Search Internet Optimization
9	Case Study: Life Insurance Client Drives ROI with Pay-Per-Call Campaign The Challenge: A nationwide life insurance company enlisted AdReady to increase inbound call leads with a pay-per-call campaign. The client’s goal Add to Reading List Source URL: 7813-presscdn-0-2.pagely.netdna-cdn.com Language: English - Date: 2015-09-23 16:47:24 World Wide Web Marketing Internet marketing AdWords Advertising Search engine optimization Targeted advertising Click-to-call Invoca
10	An Empirical Study of Mobile Ad Targeting arXiv:1502.06577v1 [cs.CR] 23 Feb 2015 Theodore Book Rice University Add to Reading List Source URL: arxiv.org Language: English - Date: 2015-02-23 20:41:46 Marketing World Wide Web Internet marketing Internet advertising Advertising Targeted advertising Online advertising AdWords AdMob Advertising network Search advertising Pay per click

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