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1	Grow Your Business PAID SEARCH ADVERTISING IN SPANISH Are You Tapping Into the Fastest Growing Market in America? 58 million Add to Reading List Source URL: cdn.ycdn.io Language: English - Date: 2018-03-09 16:05:41
2	English Learning Tool Client Background and Business Requirements: The client is a multinational public cloud computing, Internet search, and advertising technologies corporation. Hosts and develops a number of Internet- Add to Reading List Source URL: img01.beyondsoft.com - Date: 2016-03-30 11:35:39
3	SEO/PPC CoMBO PACKAGE When you want to attain immediate search engine traction and results. Penton’s Search Engine Marketing program attains search engine traction through paid-search advertising (PPC), while garnerin Add to Reading List Source URL: desmarketing.penton.com - Date: 2015-12-16 15:39:54
4	Incorporating Revisiting Behaviors into Click Models ∗ Danqing Xu, Yiqun Liu, Min Zhang, Shaoping Ma,Liyun Ru State Key Lab of Intelligence Technology and Systems Tsinghua National Laboratory for Information Science an Add to Reading List Source URL: www.sogou.com Language: English - Date: 2016-06-28 04:30:57 Information science Information retrieval Marketing Internet marketing Internet advertising Information retrieval evaluation Internet search engines Click-through rate Rates Beta distribution Discounted cumulative gain Google Search
5	RealTime Campaigns (version 2) Add to Reading List Source URL: www.kenshoo.com Language: English Marketing Internet marketing World Wide Web Kenshoo Search engine marketing Search engine optimization Online advertising Quality Score Landing page RTC Targeted advertising Contextual advertising
6	ON THE KEYWORD TRAIL: HELPING eTAILERs TOP PROJECTIONS AND EXCEED EXPECTATIONS How Atrinsic Interactive’s Business Intelligence Detectives Dramatically Increased Campaign Performance for a Major eTailer and Unraveled t Add to Reading List Source URL: mwebbcom.com Language: English - Date: 2012-01-17 18:37:06 Marketing Internet marketing World Wide Web Quality Score Pay per click Search engine optimization Business intelligence Online advertising Clue
7	Cites & Insights 5:11 Add to Reading List Source URL: citesandinsights.info Language: English - Date: 2006-07-15 15:59:02 Alphabet Inc. World Wide Web Internet search engines Digital media Computing Google Internet advertising Search engine technology Content-control software Planet Google Criticism of Google
8	5 Things Every Small Business Can Fix On Their Website In The Next Week To Increase Traffic Add to Reading List Source URL: spinbirdgroup.com Language: English - Date: 2014-03-04 19:04:45 World Wide Web Computing Software Alphabet Inc. Web analytics Google Internet advertising Search engine optimization
9	Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl Add to Reading List Source URL: people.ischool.berkeley.edu Language: English - Date: 2009-02-16 10:20:37 Marketing Digital marketing Online advertising Auction theory Compensation methods Pricing Pay-per-click Business models Sponsored search auction Click fraud Search advertising Vickrey auction
10	MOVING BEYOND GOOGLE: Why and When to Go Pro Mary Ellen Bates Bates Information Services BatesInfo.com Add to Reading List Source URL: www.batesinfo.com Language: English - Date: 2015-09-03 13:59:29 World Wide Web Internet search engines Computing Digital media Alphabet Inc. Internet advertising ProQuest Xerox Google Search Google Bing Roger K. Summit

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