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1	WHITE P APER Real-Time Bidding in the United States and Worldwide, 2010–2017 Sponsored by: PubMatic Karsten Weide Add to Reading List Source URL: www.pubmatic.com Language: English - Date: 2014-10-13 23:58:57 Real Time Bidding Advertising network Online advertising Adnetik Cost per mille Ad exchange Mobile advertising Yahoo! Internet Business Advertising
2	Press Release Ybrant Acquires Top Rated Ad Network, AdDynamix The acquisition will accelerate Ybrant’s opportunity and impact in the digital marketing arena • Add to Reading List Source URL: corp.lycos.com Language: English - Date: 2014-11-07 11:20:44 Business Online advertising Advertising network Behavioral targeting Direct marketing Ad serving AdChina Adnetik Marketing Internet Advertising
3	Marketing Digital Media Worldwide Ybrant Digital Unveils new Facebook ‘Quality Control Center’ To Protect User Experience on Facebook Apps Taps AppNexus, the Real-time Ad Platform to Develop Technology Solution Hyde Add to Reading List Source URL: corp.lycos.com Language: English - Date: 2014-11-07 11:18:10 Web 2.0 Advertising AppNexus Cloud infrastructure Advertising network Online advertising Facebook Adnetik World Wide Web Computing Internet
4	Way back when… Advertiser Agency Add to Reading List Source URL: www.iabuk.net Language: English - Date: 2012-07-18 11:13:58 Advertising Internet marketing Advertising network Real Time Bidding Ad exchange In-game advertising Performance-based advertising Adnetik Marketing Internet Business
5	Agency Trading Desks Basics Marketers Need to Know & Questions to Ask The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits, questions to Add to Reading List Source URL: www.adexchanger.com Language: English - Date: 2011-11-17 22:12:10 Business Financial markets Financial risk Trading room Adnetik GroupM Universal McCann MediaVest Interpublic Group of Companies Advertising Financial economics Finance
6	Ad Exchanges, Targeting & Optimization “From Mad Men to X-Men” December 2010 First Published in September 2009 Add to Reading List Source URL: www.gridleyco.com Language: English - Date: 2010-12-20 11:35:36 ValueClick Ad exchange Ad serving Online advertising Adnetik ADTECH Internet Advertising Advertising network
7	PDF Document Add to Reading List Source URL: www.mediaexperts.com Language: English Ad exchange Demand-side platform Ad serving Market Adnetik Internet Advertising Real Time Bidding

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