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Brand management / American cuisine / Beef / Meat / Brand equity / Becker–DeGroot–Marschak method / Willingness to pay / Steak / Brand / Marketing / Food and drink / Identification


Willingness-to-Pay for Fresh Brand Name Beef Eve J. Froehlich,1 Jared G. Carlberg2 and Clement E. Ward3 1 Policy Economist, Agriculture and Agri-Food Canada, [removed]Main Street, Winnipeg, Manitoba R3C 3G7 (phone: 204-98
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Document Date: 2011-01-21 15:16:55

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File Size: 1,55 MB

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City

Lancaster / Winnipeg / Selkirk / /

Company

AGRICULTURAL ECONOMICS / /

Country

United States / Canada / /

Currency

USD / /

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Event

M&A / /

Facility

University of Manitoba / Agriculture Hall / Oklahoma State University / /

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IndustryTerm

valuation tools / food items / retail level / round product / hypothetical brand name fresh beef products / fresh branded beef products / products / steak product / fresh beef products / higher value products / animal by-products / beef products / beef supply chain / few fresh branded beef products / home-grown products / undergraduate agribusiness class / food purchasing decisions / fresh brand name beef products / beef product / tender beef product / product / generic products / food product / natural beef product / /

Organization

American Aberdeen Angus Association / Grain Inspection / Packers and Stockyards Administration / US Federal Reserve / Oklahoma State University / USDA / University of Manitoba / Department of Agribusiness & Agricultural Economics / Canadian WTP / /

Person

Angus Beef / Eve J. Froehlich / Schroeder / /

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Position

Economist / theoretical model for determining WTP premiums / Professor & Extension Economist / Department / researcher / professional graphic designer / Associate Professor / corresponding author / a` l’aide / /

ProvinceOrState

Alberta / Manitoba / Colorado / /

SocialTag