| Document Date: 2013-02-13 05:15:28
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Company BMW / Baidu / BBC News / Google / Xing / Yahoo / Yahoo! Search Technology / / Currency USD / / / Facility Zsolt Katona University of California / / IndustryTerm search result optimizers / search engine optimization / online advertising / advertising slots / data mining methods / given search phrase / advertising revenue / search engine profits / search form / online search results / search result / targeted advertising locations / search algorithm / advertising efficiency / search goals / online advertising ecosystem / sponsored search / search phrases / search page / search rankings / search engines / search engine displays / search rankings process / quality site / product management / online advertising technologies / search result pages / role black hat search engine optimization plays / search engine marketing / search query / online search engine / search professionals / search engine / search results / search advertising / search marketing / / Organization UC Berkeley / Yale / University of California / Berkeley / Haas School of Business / / Person Ron Berman / Pedro Gardete / Pasquale / John Morgan / Bracha / Miklos Sarvary / Zsolt Katona / Dana Sisak / Priyank Garg / / Position Economist / Webmaster / director of product management / Assistant Professor / auctioneer / / Product Yale / / ProgrammingLanguage php / / ProvinceOrState California / / PublishedMedium East Bay Express / / Technology online advertising technologies / php / search algorithm / Search Engine / html / data mining / / URL http /
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M PRA Munich Personal RePEc Archive The Role of Search Engine Optimization in Search Rankings Ron Berman and Zsolt Katona