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Prospect theory / Risk / Decision theory / Cognition / Cognitive biases / Motivation / Certainty effect


Journal of Consumer Research, Inc. The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Author(s): Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee Source: Jou
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Document Date: 2014-11-21 15:07:12


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File Size: 333,40 KB

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