Bing / Microsoft adCenter4 / E VOLVING A B IDDING S TRATEGY / Yahoo! Search Marketing3 / CPC / Google AdWords2 / Yahoo! / Intel / /
Country
Jordan / United States / / /
Event
Product Recall / Product Issues / /
Facility
Institute of Technology / University of Washington / University of Texas / Ghent University / /
IndustryTerm
algorithmic search results / search users / advertising slots / Internet Advertising / search engine advertisement placement / Web Conference / sponsored search results / sponsored search auction mechanisms / real-world search engine keyword / sponsored search auctions / particular product / advertising space / online advertising industry / internet advertisers / Online Advertisement Auctions / online data analysis / back-end search user model trans1 http /
MusicAlbum
WEAK / /
Organization
University of Washington / Brown University / Harvard / Ghent University / Department of Applied Mathematics and Computer Science / Aston University / Computational Intelligence / Institute of Technology / Evolutionary Intelligence / University of Texas / /
Person
Jonathan Veilleux / Michael Munsey / Ankur Teredesai / Sindhura Bikkani / Martine De Cock / /
Born to Trade: a Genetically Evolved Keyword Bidder for Sponsored Search Michael Munsey, Jonathan Veilleux, Sindhura Bikkani, Ankur Teredesai, and Martine De Cock Abstract— In sponsored search auctions, advertisers cho