Date: 2014-05-08 23:31:18Behavioral finance Lottery Consolation Prizes Business Sweepstakes Prospect theory Stochastic dominance Probability Randomness Marketing Decision theory Probability and statistics | | DENGFENG YAN and A.V. MUTHUKRISHNAN* The present research examines how the inclusion of consolation or token prizes influences consumers’ valuation of a promotional lottery. Results from four experiments show that consAdd to Reading ListSource URL: www.bm.ust.hkDownload Document from Source Website File Size: 120,00 KBShare Document on Facebook
|