Method Experiment 2 / Fiat / Russell / Princeton University Press / Lawrence Erlbaum Associates / American Airlines / Amazon.com / John Wiley & Sons / /
Country
United Kingdom / /
Currency
USD / HKD / / /
Event
Product Issues / /
Facility
Hong Kong University of Science / College of Business / University of Texas / /
Hong Kong University of Science and Technology / Princeton University / University of Texas at San Antonio / Indian School of Business / College of Business / /
Person
Taylor / Phenomena / Lee / Gregory / Paul Wright / Rebecca Ratner / William R. Russell / Shmuel Sattath / Cheng Qiu / Larry / Daniel Tversky / Leonard L. Martin / Abraham Tesser / Daniel Kahneman / Dengfeng Yan / Amos Tversky / A.V. Muthukrishnan / Mengze Shi / Susan T. Fiske / Yih Hwai / George Wu / Oskar Morgenstern / Sarah Lichtenstein / Paul D. Windschitl / Leonard Berkowitz / Robert Cialdini / Zlatan Windschitl / Herbert Bless / Kathleen Carpenter / Henry Zukier / Paul Slovic / Alexander Chernev / George Wright / Ajay Shi / Ronald E. Lemley / Josef Russell / Norbert Bless / /
Position
driver / Assistant Professor of Marketing / researcher / Carpenter / second author / associate editor for this article / Professor of Marketing / Head / /
Product
Fiat 500 / iPhone / items / /
PublishedMedium
Games and Economic Behavior / Journal of Consumer Research / Psychological Bulletin / Journal of Personality and Social Psychology / Psychological Review / Quarterly Journal of Economics / Journal of Experimental Social Psychology / /
DENGFENG YAN and A.V. MUTHUKRISHNAN* The present research examines how the inclusion of consolation or token prizes influences consumers’ valuation of a promotional lottery. Results from four experiments show that cons