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Adding Data, Boosting Impact Improving Engagement and Performance in Digital Advertising The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. W
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Document Date: 2014-11-25 10:21:44


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on- The Boston Consulting Group / under- The Boston Consulting Group / The Boston Consulting Group / Google / Twitter We Trust / /

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North America / Europe / /

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United States / /

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USD / /

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digital technology / digital-advertising campaign / typical digital-advertising campaign / consumer products / financial services / online videos / paid search ads / digital advertising / advertising placements / online relevance / display advertising / online channels / real time / digital-advertising metrics / online actions / search ads / control / typical display-advertising campaign / online activity / included search / /

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Point of View / /

Person

Kristi Rogers / Dominic Field / Samuel Cohen / John Wanamaker / Paul Zwillenberg / Neal Rich / /

Position

CPA / representative / leading advisor / /

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