Shelby D. Hunt For Reason and Realism in Marketing The author responds to the comments by Peter and by Zinkhan and Hirschheim on his 1990 JM article, "Truth in Marketing Theory and Research."

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Date: 2013-08-23 12:08:21 Epistemology Science studies Realism Reality Ontology Relativism Critical realism Scientific realism Commensurability Philosophy Science Philosophy of science		Shelby D. Hunt For Reason and Realism in Marketing The author responds to the comments by Peter and by Zinkhan and Hirschheim on his 1990 JM article, "Truth in Marketing Theory and Research." Add to Reading List Source URL: sdh.ba.ttu.edu Download Document from Source Website File Size: 1,49 MB Share Document on Facebook

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