Shelby D. Hunt For Reason and Realism in Marketing The author responds to the comments by Peter and by Zinkhan and Hirschheim on his 1990 JM article, "Truth in Marketing Theory and Research." - Critical realism - Document - PDFSEARCH.IO

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	Shelby D. Hunt For Reason and Realism in Marketing The author responds to the comments by Peter and by Zinkhan and Hirschheim on his 1990 JM article, "Truth in Marketing Theory and Research." Add to Reading List Document Date: 2013-08-23 12:08:21 Open Document File Size: 1,49 MB Share Result on Facebook Company ZH / Peter / / Event Business Partnership / / Facility Texas Tech University / / IndustryTerm information processing / belief systems / futile search / systems / / Organization Texas Tech University / / Person Shelby D. Hunt / Hirschheim / Blair / Hudson / / Position author / Marketing The author / qualifier / physician / researcher / scientist / Professor of Marketing / sociologist / / ProgrammingLanguage Pascal / / Technology Radiation / / SocialTag Epistemology Science studies Realism Reality Ontology Relativism Critical realism Scientific realism Commensurability Philosophy

Shelby D. Hunt For Reason and Realism in Marketing The author responds to the comments by Peter and by Zinkhan and Hirschheim on his 1990 JM article, "Truth in Marketing Theory and Research."Add to Reading List