Nielsen “Sweeps” Months Nielsen’s national sample, composed of a cross-section of representative homes throughout the United States, captures the TV viewing information that provides a basis for program scheduling and

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Date: 2013-03-03 05:47:08 Terminology Business Ratings Nielsen Media Research Marketing Nielsen ratings Audience measurement		Nielsen “Sweeps” Months Nielsen’s national sample, composed of a cross-section of representative homes throughout the United States, captures the TV viewing information that provides a basis for program scheduling and Add to Reading List Source URL: www.nielsen.com Download Document from Source Website File Size: 15,52 KB Share Document on Facebook