How Marketers Should Solve Their Data Quality Problems According to John M Coe, the success of direct marketing is extremely dependent on data quality. He states that between 50 and 75 per cent of a campaign’s success - Customer data management - Document - PDFSEARCH.IO

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	How Marketers Should Solve Their Data Quality Problems According to John M Coe, the success of direct marketing is extremely dependent on data quality. He states that between 50 and 75 per cent of a campaign’s success Add to Reading List Document Date: 2014-03-26 07:20:41 Open Document File Size: 537,00 KB Share Result on Facebook Company 3M / Demand Metric / Toshiba / NetProspex / DQ Global DQ Global / / Facility Chartered Institute of Marketing / / IndustryTerm data quality products / possible solution / Data quality software / / Organization Chartered Institute of Marketing / / Person Harvey Nichols / John M Coe / / Position human administrator / / Technology CRM system / / SocialTag Direct marketing Marketing research Customer experience management Electronic commerce Database marketing ECRM Marketing Data quality Information science

How Marketers Should Solve Their Data Quality Problems According to John M Coe, the success of direct marketing is extremely dependent on data quality. He states that between 50 and 75 per cent of a campaign’s success Add to Reading List