Danone Group / Textron / BP / China Telecom / Raytheon / LG Electronics / Volvo / Financial Times / Dow Chemical / PriceWaterhouseCoopers / Briggs & Stratton / Honeywell / Brasil Telecom / Delta Airlines / Type 2 Consulting / Acer Computers / Adaptive Technologies Inc. / Intel / ExxonMobil / /
Country
Poland / United States / Australia / China / /
Facility
College Park / Nanjing University / Georgetown University / University of Chicago / Bond University / Warsaw University / The University of Maryland / /
Organization
Institute for Economics and Market Research / School of Management / Russian Academy of Sciences / Moscow / MIT / Harvard / Global Business Faculty / Warsaw University / University of Maryland / College Park / School of International Business / Hungarian Academy of Sciences / Nanjing University / School of Business / Graduate School / the University of Chicago / Board of Directors of Adaptive Technologies Inc. Professor Ettenson / Georgetown University / United Nations Development Program / Bond University in Australia / Institute for Economics and Forecasting / Thunderbird School of Global Management / /
Person
Richard Ettenson / /
Position
Associate Professor and Head of the Marketing / valuable and effective professor / entrepreneur / Senior Technical Advisor / CEO / Professor / senior partner / Senior Technical Advisor in China / /
Product
Thunderbird / BP / /
ProvinceOrState
Maryland / /
PublishedMedium
The Wall Street Journal / the International Marketing Review / Financial Times / International Marketing Review / MIT Sloan Management Review / Harvard Business Review / /
Richard Ettenson, Ph.D. Professor and Thelma H. Kieckhefer Fellow in Global Marketing and Brand Strategy Areas of Expertise: Brand Management, Global Brand, Global Strategy, Marketing, Customer Decision