Mitsubishi / Dell / IBM / Kodak / GE Capital / Viacom / Schlumberger / Dowell / Johnson & Johnson / Southwest Airlines / UPS / Nordstrom / Nike / BP / St. Regis / Simon & Schuster Inc. / Wal-Mart / Prophet Brand Shisheido / Singapore Airlines / Wells Fargo / GeoQuest / General Mills / CALIFORNIA MANAGEMENT REVIEW / Hitachi / Honda / Toyota / Berkshire Hathaway / 14 CALIFORNIA MANAGEMENT REVIEW / Prudential / Exxon / Clorox / Toshiba / Xerox / Bank of America / Home Depot / Anadrill / HP / Free Press / Samsung / Corporate Brand Concern for Customers Is / Microsoft / Sony Music / /
Continent
America / /
Country
Japan / United Kingdom / /
Currency
cent / USD / /
Event
Funding / Product Issues / Man-Made Disaster / /
Facility
HP garage / University of California / /
IndustryTerm
brand management / energy generator / digital imaging systems / renewable energy sources / electronics brand / oil field products / technology dimension / energy doing / energy to product / oil spill / e - business / particular product / renewable energy / food products / information electronics / bank statement / humorous and contemporary advertising / data management systems / innovation and quality products / energy / airline cabin attendants / adequate products / oil well construction / financial services / bank / oil-field services / electronics / heavy machinery / oil field services / delivering specialized oil field services / /
Organization
University of California / Berkeley / Greenpeace / /
Person
Richard Branson / Michael Dell / Budweiser Light / David A. Aaker / Bill Gates / Bud Light / Betty Crocker / Jack Welch / Thomas Edison / /
Position
driver / spokesperson / Vice-Chairman / market leader / Professor Emeritus at the Haas around skin care / CEO / visible spokesperson / /
Leveraging the Corporate Brand David A. Aaker B