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Brand extension / Brand / Positioning / David Aaker / Brand report card / Corporate branding / Marketing / Brand management / Identification


Document Date: 2008-08-23 13:05:23

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City

New York / /

Company

Procter & Gamble / Lister Butler Consulting / Kodak / Hewlett-Packard / Nike / Trade Dress Trade / Unilever / Ford / General Motors / Harley-Davidson / Olive Garden / 3M / Coca-Cola / Starbucks / Honda / INTRODUCTION TO BRAND MANAGEMENT / /

IndustryTerm

Kristin Zhivago / communications synergy / respected marketing consultant / retail outlet / brand management / editor / advertising professionals / mnemonic devices / restaurant / retail experience / graphic devices / /

Organization

Brand Equity Brand / Nature Conservancy / American Marketing Association / /

Person

Kristin Zhivago / Al Ries / Laura Ries / David Aaker / Kevin Keller / /

Position

economist / author / leader / marketing consultant and editor / /

Product

Breeze / /

ProvinceOrState

New York / /

Technology

http / /

URL

www.uwa.com/marketing/consultants/mrktplan.htm / /

SocialTag