Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl

First Page		Document Content
Date: 2009-02-16 10:20:37 Marketing Digital marketing Online advertising Auction theory Compensation methods Pricing Pay-per-click Business models Sponsored search auction Click fraud Search advertising Vickrey auction		Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl Add to Reading List Source URL: people.ischool.berkeley.edu Download Document from Source Website File Size: 124,80 KB Share Document on Facebook

	Grow Your Business PAID SEARCH ADVERTISING IN SPANISH Are You Tapping Into the Fastest Growing Market in America? 58 million DocID: 1vpnd - View Document
	English Learning Tool Client Background and Business Requirements: The client is a multinational public cloud computing, Internet search, and advertising technologies corporation. Hosts and develops a number of Internet- DocID: 1sYEx - View Document
	SEO/PPC CoMBO PACKAGE When you want to attain immediate search engine traction and results. Penton’s Search Engine Marketing program attains search engine traction through paid-search advertising (PPC), while garnerin DocID: 1sAjD - View Document
	Incorporating Revisiting Behaviors into Click Models ∗ Danqing Xu, Yiqun Liu, Min Zhang, Shaoping Ma,Liyun Ru State Key Lab of Intelligence Technology and Systems Tsinghua National Laboratory for Information Science an DocID: 1rr04 - View Document
	RealTime Campaigns (version 2) DocID: 1rpda - View Document