BMW / Nordstrom / Gillette / Prentice-Hall / Foote / Cone & Belding / General Motors / Harley-Davidson / Shell Oil / Sony / Coca-Cola / Honda / Coors / Toyota / Procter & Gamble / American Express / Disney / Lever Brothers / Microsoft / Société Bic / Starbucks / Strategic Brand Management / /
Continent
Europe / /
Country
Italy / United States / /
Currency
USD / /
EntertainmentAwardEvent
Zima / /
Facility
Balance Building / Dartmouth College / Harvard College / Coca-Cola museum / /
IndustryTerm
luxury sports sedan category / oral care products / brand audit / personal travel / detailed product / formal brandequity-management systems / oil / advertising campaigns / oil and gas industry / clever advertising slogan / given product / coffee retailer / earlier products / media advertising / interactive media / /
Organization
Amos Tuck School of Business / Dartmouth College / Harvard College / Old Navy / /
Person
Johnson Wax / Lane Keller / MAX OTTE DICK GROTE JOHN / D. CHARLES GALUNIC / Donald Duck / KEVIN LANE KELLER / HERMANN SIMON / JERRY STERNIN / RICHARD S. TEDLOW / REGINA FAZIO MARUCA / Dori Jones Yang / MICHAEL MACCOBY / ROBERT CHOO ANS KOLK / JOYCE K. FLETCHER / KATHLEEN M. EISENHARDT / CLAYTON M. CHRISTENSEN / Howard Schultz / Kevin Lane Keller Reprint / DICK GROTE JOHN PHILIP JONES / KEVIN G. RIVETTE / Michael Eisner / SUZY WETLAUFER / Alfred P. Sloan / ADRIAN J. SLYWOTZKY / CARR PERSPECTIVES KEVIN / DEBRA E. MEYERSON / PETER CAPPELLI / / /
Position
President / MANAGER / market leader / Electronic Negotiator / author of Strategic Brand / chairman / Game R00102 MANAGER / Professor of Marketing / dishwasher / Bic spokesperson / author / /
The Brand Report Card by Kevin Lane Keller Reprint r00104 JANUARY– FEBRUARY 2000