Points-of-parity points-of-difference

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1	‘Points of parity’ of juist ‘points of difference’? Marketeers willen graag dat consumenten hun product beter vinden dan dat van de concurrent. Relevante vraag is dan of je als marketeer de nadruk moet leggen op Add to Reading List Source URL: www.eurib.org Language: Dutch - Date: 2014-07-07 10:07:13
2	The Brand Report Card by Kevin Lane Keller Reprint r00104 JANUARY– FEBRUARY 2000 Add to Reading List Source URL: training-vanzari.ro Language: English - Date: 2010-01-13 01:36:29 Brand report card Brand equity Brand Points-of-parity/points-of-difference Positioning Marketing research Brand architecture Brand language Marketing Brand management Identification
3	Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the aut Add to Reading List Source URL: public.kenan-flagler.unc.edu Language: English - Date: 2005-01-05 17:22:14 Societal marketing Brand extension Brand Cause marketing Susan G. Komen for the Cure Self brand Points-of-parity/points-of-difference Corporate image Advertising Marketing Brand management Identification