Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice John H. Roberts; Glen L. Urban Management Science, Vol. 34, No. 2. (Feb., 1988), ppStable URL: http: links.jsto - Decision management - Document - PDFSEARCH.IO

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Date: 2007-10-21 15:45:47 Decision theory Brand management Choice modelling Microeconomics Marketing Utility Expected utility hypothesis Brand awareness Preference Brand Discrete choice Expected value		Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice John H. Roberts; Glen L. Urban Management Science, Vol. 34, No. 2. (Feb., 1988), ppStable URL: http://links.jsto Add to Reading List Source URL: ebusiness.mit.edu Download Document from Source Website File Size: 491,53 KB Share Document on Facebook

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