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Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice John H. Roberts; Glen L. Urban Management Science, Vol. 34, No. 2. (Feb., 1988), ppStable URL: http://links.jsto
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Document Date: 2007-10-21 15:45:47
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Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice John H. Roberts; Glen L. Urban Management Science, Vol. 34, No. 2. (Feb., 1988), ppStable URL: http://links.jsto