Dimensions of brand personality

Results: 5



#Item
1Marketing / Mind / Brand management / Behavior / Brand / Personality psychology / Trait theory / Conscientiousness / Dimensions of brand personality / Personality traits / Communication design / Graphic design

#2 Branding Essentials January • 2015 SALT BRANDING

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Source URL: saltbranding.com

Language: English - Date: 2015-01-28 15:51:09
2Business / Product management / Corporatism / Brand / Corporate branding / Corporate identity / Dimensions of brand personality / Corporate social responsibility / Organizational culture / Marketing / Identification / Brand management

The importance of corporate brand personality traits to a successful 21st century business Received (in revised form): 22nd April, 2006 KEVIN LANE KELLER

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Source URL: www.palgrave-journals.com

Language: English
3Dimensions of brand personality / Consumer behaviour / Advertising / Store brand / Brand extension / Brand architecture / Marketing / Brand management / Brand

The problems of brand definition

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Source URL: www.duplication.net.au

Language: English - Date: 2011-01-20 05:23:18
4Library science / Metadata / Monopoly / Crown copyright / Information / Copyright / Data management

Dimensions of brand personality Jennifer L Aaker JMR, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global

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Source URL: www.haas.berkeley.edu

Language: English - Date: 2007-03-15 12:18:10
5Management / Product management / Marketing Science Institute / Dimensions of brand personality / Aaker / Social technology / Haas School of Business / Consumer behaviour / Kellogg School of Management / Marketing / Business / Brand management

PDF Document

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Source URL: faculty-gsb.stanford.edu

Language: English - Date: 2013-10-11 14:49:56
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