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Promotional Reviews: An Empirical Investigation of Online Review Manipulation By Dina Mayzlin, Yaniv Dover, Judith Chevalier∗ Firms’ incentives to manufacture biased user reviews impede review usefulness. We examine
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Document Date: 2013-10-17 12:11:00
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Promotional Reviews: An Empirical Investigation of Online Review Manipulation By Dina Mayzlin, Yaniv Dover, Judith Chevalier∗ Firms’ incentives to manufacture biased user reviews impede review usefulness. We examine